Thursday, February 2, 2012
Bharti Airtel unveils the new corporate logo, to begin 3G service before 2010-end
The leading telecom operator Bharti Airtel has unveiled the corporate logo along with the announcement of introduction of the 3G services in India.
The new logo for Bharti Airtel is a bright vibrant red colored with Airtel embossed in white in the middle. As per the telco this new identity is symbolic of youthful and dynamic global identity that it poses with widespread operations.
Airtel calls the new logo youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to embrace everything that is new. The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets.
Announcing this, Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, " With new and more youthful logo and a new signature tune from none other than the Indian Music Maestro, A R Rahman, Airtel has marked the 200 million subscribers milestone today.
The new Airtel Logo, which is an interpretation of the English letter “a”, signifies “youthful, international, inclusive and dynamic”. The new look comes with gentle curves and color effects which gives the identity new energy and liveliness.
Apart from the new Logo, Airtel has embraced a refreshed signature tune which has been composed by AR Rahman. The new tune also adds to the youthfulness of the new logo.
With the new logo and the new tune, Airtel promises to deliver innovative services and superior experience to their customers. Commenting on the new identity, Chairman and Managing Director of Bharti Airtel Mr. Sunil Bharti Mittal said, “…this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world”.
“Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
Alongside the logo, the company has to make the commercial launch of the 3G services before end of 2010. The company received the 3G spectrum post the Government of India regulated online auctions for the 3G and BWA spectrum. Bharti Airtel managed to win 3G spectrum in 13 of the 22 telecom circles by making a payment of Rs. 12300 crore
The first 3G Video Call on the Airtel network was made by the Group’s Chairman Sunil Bharti Mittal and the Bollywood superstar Shahrukh Khan. To support the new high-end service by Airtel it plans to set up over 200 experiential zones which would assist people to experience the power of 3G from Airtel.
The new service and the logo is expected to be promoted by a new bunch of ads and various branding activities.
The new logo for Bharti Airtel is a bright vibrant red colored with Airtel embossed in white in the middle. As per the telco this new identity is symbolic of youthful and dynamic global identity that it poses with widespread operations.
Airtel calls the new logo youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to embrace everything that is new. The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets.
Announcing this, Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel said, " With new and more youthful logo and a new signature tune from none other than the Indian Music Maestro, A R Rahman, Airtel has marked the 200 million subscribers milestone today.
The new Airtel Logo, which is an interpretation of the English letter “a”, signifies “youthful, international, inclusive and dynamic”. The new look comes with gentle curves and color effects which gives the identity new energy and liveliness.
Apart from the new Logo, Airtel has embraced a refreshed signature tune which has been composed by AR Rahman. The new tune also adds to the youthfulness of the new logo.
With the new logo and the new tune, Airtel promises to deliver innovative services and superior experience to their customers. Commenting on the new identity, Chairman and Managing Director of Bharti Airtel Mr. Sunil Bharti Mittal said, “…this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world”.
“Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
Alongside the logo, the company has to make the commercial launch of the 3G services before end of 2010. The company received the 3G spectrum post the Government of India regulated online auctions for the 3G and BWA spectrum. Bharti Airtel managed to win 3G spectrum in 13 of the 22 telecom circles by making a payment of Rs. 12300 crore
The first 3G Video Call on the Airtel network was made by the Group’s Chairman Sunil Bharti Mittal and the Bollywood superstar Shahrukh Khan. To support the new high-end service by Airtel it plans to set up over 200 experiential zones which would assist people to experience the power of 3G from Airtel.
The new service and the logo is expected to be promoted by a new bunch of ads and various branding activities.
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