Wednesday, March 28, 2012
Mi-Fone launches new Mi-Q range of QWERTY handsets
Mi-Fone (BVI) Ltd has announced the launch of Mi-Q range of low cost QWERTY mobile phones - Mi-Q+, Mi-Q1 and Mi-Q5.
The latest Mi-Fone handsets are affordable, stylish and designed to give young consumers a 'Blackberry experience' at a fraction of the cost. Targeting primarily the young Indian market, Mi-Fone sees the Mi-Q range of mobile phones as the perfect alternative to low cost Blackberry devices.
"The young Indian is techno-savvy, stylish and plugged into the global network through their mobile phones. They have often been hampered by the lack of cost-effective yet quality and technologically advanced handsets that enable them to stay easily connected considering the many challenges in ensuring decent connectivity", said Mr Alpesh Patel, CEO Mi-Fone.
With this range comprising of 3 Models viz: Mi-Q+, Mi-Q1 & Mi-Q5; Mi-Fone is providing the young Indian with everything he or she needs in a QWERTY handset including Email, Instant Messaging and uploading and downloading of documents.
At the bottom end is the basic Mi-Q+ with GPRS Class 10, WAP 2.0, capacity to receive and send MMS, FM radio, a torchlight and the QWERTY keypad for faster sms.
The dual-SIM Mi-Q1 mobile phone has GPRS/WAP/MMS and MP3/Video capabilities with a memory capacity of up to 1G. Mi-Q1 is as an effective multimedia QWERTY mobile phone targeting young genertation in India.
The Mi-Q5 comes with all of the above, as well as Bluetooth, and is capable of running Java applications such as the new MI-APPS initiative which combines instant messaging and push email under and an integrated format together with social apps such as Face book, MSN, etc. It can also take a memory card giving it greater capacity and is the option of being able to run Analogue television.
To support the launch of these devices, Mi-Fone has also initiated an advertising campaign that is reflective of its consumers and the spirit of its mobile phones: capable, trendy, confident, cheeky, and uncompromising. It is feisty and brash, taking the battle for the young Indian consumer directly to other mobile phone manufacturers. It is edgy and risky, unashamedly announcing Mi-Fone's foray into the QWERTY space.
It is about recognising your ability and capacity to move mountains. It is impetuous yet not foolhardy. Indian’s today tire of being the whipping boys of the globe and are standing up and working for what they deserve, carving a place for themselves. So too is Mi-Fone with this campaign, the first of which launches the Mi-QWERTY range driven by the tag line "Darker The Berry... The Sweeter The Juice".
The Mi-Fone series handsets are now available from Home Shop 18 Networks and Aditya Birla Stores.
You can get Mi Q1 mobile phone for Rs. 3,399, Mi Q+ for Rs. 2,500 and Mi Q5 handset at a price of Rs. 3,999 in the Indian market.
The latest Mi-Fone handsets are affordable, stylish and designed to give young consumers a 'Blackberry experience' at a fraction of the cost. Targeting primarily the young Indian market, Mi-Fone sees the Mi-Q range of mobile phones as the perfect alternative to low cost Blackberry devices.
"The young Indian is techno-savvy, stylish and plugged into the global network through their mobile phones. They have often been hampered by the lack of cost-effective yet quality and technologically advanced handsets that enable them to stay easily connected considering the many challenges in ensuring decent connectivity", said Mr Alpesh Patel, CEO Mi-Fone.
With this range comprising of 3 Models viz: Mi-Q+, Mi-Q1 & Mi-Q5; Mi-Fone is providing the young Indian with everything he or she needs in a QWERTY handset including Email, Instant Messaging and uploading and downloading of documents.
At the bottom end is the basic Mi-Q+ with GPRS Class 10, WAP 2.0, capacity to receive and send MMS, FM radio, a torchlight and the QWERTY keypad for faster sms.
The dual-SIM Mi-Q1 mobile phone has GPRS/WAP/MMS and MP3/Video capabilities with a memory capacity of up to 1G. Mi-Q1 is as an effective multimedia QWERTY mobile phone targeting young genertation in India.
The Mi-Q5 comes with all of the above, as well as Bluetooth, and is capable of running Java applications such as the new MI-APPS initiative which combines instant messaging and push email under and an integrated format together with social apps such as Face book, MSN, etc. It can also take a memory card giving it greater capacity and is the option of being able to run Analogue television.
To support the launch of these devices, Mi-Fone has also initiated an advertising campaign that is reflective of its consumers and the spirit of its mobile phones: capable, trendy, confident, cheeky, and uncompromising. It is feisty and brash, taking the battle for the young Indian consumer directly to other mobile phone manufacturers. It is edgy and risky, unashamedly announcing Mi-Fone's foray into the QWERTY space.
It is about recognising your ability and capacity to move mountains. It is impetuous yet not foolhardy. Indian’s today tire of being the whipping boys of the globe and are standing up and working for what they deserve, carving a place for themselves. So too is Mi-Fone with this campaign, the first of which launches the Mi-QWERTY range driven by the tag line "Darker The Berry... The Sweeter The Juice".
The Mi-Fone series handsets are now available from Home Shop 18 Networks and Aditya Birla Stores.
You can get Mi Q1 mobile phone for Rs. 3,399, Mi Q+ for Rs. 2,500 and Mi Q5 handset at a price of Rs. 3,999 in the Indian market.
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