Friday, March 2, 2012
Maxx launches two new feature phones
After manufacturing of mobile phone batteries and chargers, MAXX Group is now all set to start handsets manufacturing in India by March 2012.
According to Ajjay Agarwal, MAXX chairman and managing director, the company will start manufacturing of handsets in India by March 2012 at its Haridwar facility located in the state of Uttarakhand.
“We are at a stage of finalization of the capital goods for the manufacturing of handsets. Initially, every month 100,000 phones will be manufactured here,” Agarwal told Cyber Media News on the sidelines of the company’s new product launch in Mumbai today.
The new series of Khamoshhh… comprise two handsets – a bar phone, MAXX MX401, and a QWERTY handset, MAXX MQ601, priced at Rs.. 2833 and Rs.. 2970 respectively.
For the handset manufacturing, the company will raise funds through internal accruals and bank loans, Agarwal informed. The handset manufacturing will start from its second unit located in the same campus in Haridwar. He added that the second unit is also based in Haridwar due to the tax benefits offered in the state of Uttarakhand.
“We are strongly focusing on developing and manufacturing technology products that are value for money to customers. Also we are strongly focusing on after-sales support to customers,” he stressed.
Presently, the group is bringing handsets to India market from China under a contractual manufacturing from a local vendor.
However, MAXX has overall strength of 3500 people here with a dedicated team of 550 people including 40 technical and engineering staffs who are involved in the mobile phone business.
MAXX Group was started in 2004 and a year later it started its first battery and charger manufacturing unit in Haridwar. During the year, the group was successful in generating Rs.. 5 crore sales revenues.
The Haridwar unit has an installed capacity of making 8.8 crore units of batteries and 3.25 crore units of chargers annually.
From Rs.. 5 crore sales revenues in 2005-06, the group’s sales jumped to Rs.. 52 crore in 2007-08 as it undertook sale of accessories. Two years later, the group formed MAXX Moblink Private Limited (MMPL) for research and development as well as marketing and distributions of mobile handsets.
During 2008-09, it posted total sales revenues of Rs.. 170 crore which includes Rs.. 18 crore mobile handset sales and Rs.. 152 crore accessories business. Besides, it established its second factory in Mumbai at SPEEZ for manufacturing of batteries and chargers for exports.
While the MAXX mobile brand is quite popular in the market with substantial number of customers in the low-mid range price segments, Agarwal informed that the group is developing products across platforms including Android and it will launch new Android-based models in the next quarter.
However, in terms of demands, Agarwal pointed out that there’s high demand of music phones, and, as a result close to 95 per cent handsets of MAXX comes with memory cards embedded with audio and video music content under a partnership with Hungama.com.
The group offers 3 months' free subscription to users for downloading music content.
With strong focus on India market, the group has been successful in reporting 20-25 per cent growth year on year. “We are targeting a 6 million unit sales of mobile phones with revenues around Rs.. 800 crore for fiscal 2011-12,” Agarwal said.
According to Ajjay Agarwal, MAXX chairman and managing director, the company will start manufacturing of handsets in India by March 2012 at its Haridwar facility located in the state of Uttarakhand.
“We are at a stage of finalization of the capital goods for the manufacturing of handsets. Initially, every month 100,000 phones will be manufactured here,” Agarwal told Cyber Media News on the sidelines of the company’s new product launch in Mumbai today.
The new series of Khamoshhh… comprise two handsets – a bar phone, MAXX MX401, and a QWERTY handset, MAXX MQ601, priced at Rs.. 2833 and Rs.. 2970 respectively.
For the handset manufacturing, the company will raise funds through internal accruals and bank loans, Agarwal informed. The handset manufacturing will start from its second unit located in the same campus in Haridwar. He added that the second unit is also based in Haridwar due to the tax benefits offered in the state of Uttarakhand.
“We are strongly focusing on developing and manufacturing technology products that are value for money to customers. Also we are strongly focusing on after-sales support to customers,” he stressed.
Presently, the group is bringing handsets to India market from China under a contractual manufacturing from a local vendor.
However, MAXX has overall strength of 3500 people here with a dedicated team of 550 people including 40 technical and engineering staffs who are involved in the mobile phone business.
MAXX Group was started in 2004 and a year later it started its first battery and charger manufacturing unit in Haridwar. During the year, the group was successful in generating Rs.. 5 crore sales revenues.
The Haridwar unit has an installed capacity of making 8.8 crore units of batteries and 3.25 crore units of chargers annually.
From Rs.. 5 crore sales revenues in 2005-06, the group’s sales jumped to Rs.. 52 crore in 2007-08 as it undertook sale of accessories. Two years later, the group formed MAXX Moblink Private Limited (MMPL) for research and development as well as marketing and distributions of mobile handsets.
During 2008-09, it posted total sales revenues of Rs.. 170 crore which includes Rs.. 18 crore mobile handset sales and Rs.. 152 crore accessories business. Besides, it established its second factory in Mumbai at SPEEZ for manufacturing of batteries and chargers for exports.
While the MAXX mobile brand is quite popular in the market with substantial number of customers in the low-mid range price segments, Agarwal informed that the group is developing products across platforms including Android and it will launch new Android-based models in the next quarter.
However, in terms of demands, Agarwal pointed out that there’s high demand of music phones, and, as a result close to 95 per cent handsets of MAXX comes with memory cards embedded with audio and video music content under a partnership with Hungama.com.
The group offers 3 months' free subscription to users for downloading music content.
With strong focus on India market, the group has been successful in reporting 20-25 per cent growth year on year. “We are targeting a 6 million unit sales of mobile phones with revenues around Rs.. 800 crore for fiscal 2011-12,” Agarwal said.
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