Showing posts with label Nokia Life Tools. Show all posts
Showing posts with label Nokia Life Tools. Show all posts

Wednesday, May 2, 2012

Nokia launches five new Ultimate mobile phones


Nokia Life Tools, the service which gives consumers in small towns and rural areas the ability to get a range of livelihood and life-improvement services on their mobile phones, will launch in Indonesia in early December 2009. Nokia also announced five new affordable and easy-to-use phones which will support Nokia Life Tools, and these phones will also be available globally.

“Following the successful launch of Nokia Life Tools in India, where people are getting the benefits of vital information sent directly to their mobile phones, we are pleased to bring this service toconsumers in Indonesia,” said Dieter May, Vice President, Emerging Markets, Nokia. “Inform, Involve, Empower -- the vision of Nokia Life Tools -- applies no matter where it’s implemented. With the number of devices that Nokia Life Tools supports, including the five new phones we are announcing today, we are giving people the solution that suits them the most.”



 


Five new mobile phones designed for consumers in emerging markets

With affordability and ease of use as the cornerstones of solutions for emerging markets, the five new Nokia phones -- Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690 -- support Nokia Life Tools, and bring with them all the features that consumers around the world have come to expect.

Priced at EUR 20, EUR 24 and EUR 26 respectively (before taxes and subsidies), the Nokia 1280, Nokia 1616 and Nokia 1800 support FM radio, prepaid tracker, flashlight, anti-scratch cover and dust-resistant keymat, among other features. The long battery life, with up to 22 days of standby time, is vital for people in areas where access to electricity is limited.
Nokia launches five new affordable mobile phones Nokia launches five new affordable mobile phones Nokia launches five new affordable mobile phones

The Nokia 2220 slide and the Nokia 2690, priced at EUR 45 and EUR 54 (before taxes and subsidies), also support email on the device through Ovi Mail, giving people in developing markets their first digital identity directly from their handsets. Ovi Mail accounts can be created on the device and people can start sending and receiving emails without ever needing a PC. Other device features include FM radio, VGA camera, GPRS and MMS support, phone books for up to 1,000 contacts, and Bluetooth. Standby times for theNokia 2220 slide and Nokia 2690 are about 20 days and 13 days respectively.
Nokia launches five new affordable mobile phones Nokia launches five new affordable mobile phones

The first of the five new mobile phones will begin shipping before the end of 2009, with others expected to start shipping in the first half of 2010.

Nokia Life Tools in Indonesia

Nokia Life Tools will be available across Indonesia from early December 2009, with the Agriculture service available for Java and Sumatra at the first stage, and Education and Entertainment services available nation-wide.

Consumers will be able to subscribe to Agriculture, Education and Entertainment information and content. Nokia is collaborating with the Ministry of Agriculture (Departemen Pertanian Republik Indonesia), the Center of Meteorology, Climatology and Geophysics (BMKG), Synovate and other industry partners to bring valuable agriculture information, prices, news and tips directly toconsumers.

The Agriculture service will be available for commodities beginning with crops, livestock, horticulture and fisheries. Consumers will be able to subscribe to three of the most commonly grown commodities in their region. Also included in the Agriculture component are weather services, price services, and frequent agriculture news and tips.

The Education service features Learn English, General Knowledge and Test Preparation. Learn English has three levels of expertise with focus on English language fundamentals. General Knowledge will be primarily related to the province where one lives, as well as containing information at the national and international levels. Test Preparation will offer services at the Junior High School and Senior High School levels.

The Entertainment service features a range of mobile entertainment content, including news, music, comics, jokes, astrology, movie news and reviews. The content will be available toconsumers via subscription and/or on-demand.

At launch, customers of Telkomsel, Indosat, XL and Hutch (3) will be able to subscribe to Nokia Life Tools services. Nokia Life Tools will first be available on the Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic in Indonesia. Aside from the 11 handsets which will come pre-loaded with Nokia Life Tools, the service will become downloadable on more phones later.

Nokia Life Tools services use an icon-based, graphically rich user interface that comes complete with tables and which displays information simultaneously in two languages. Behind this rich interface that comes out of the box on all Life Tools-enabled handsets, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone works, without the hassles of additional settings or the need for GPRS coverage.
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Sunday, April 22, 2012

Nokia brings the internet to emerging markets


 The Nokia 2730 classic, 2720 fold and 7020 each come internet-ready, and work with Nokia Life Tools.

Nokia brings the Internet in emerging markets closer to reality with the announcement of three new mobile phones that open the door to information, entertainment, family and friends. The Nokia 2730 classic, Nokia 2720 fold and Nokia 7020 each come Internet-ready, and work with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail, creating solutions that help people get ahead.

"The power of the internet is undeniable," says Alex Lambeek, Vice President at Nokia. "We've seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people's lives. Services like Nokia Life Tools and Ovi Mail, combined with the mobile phones we're launching today, bring powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC."

According to extensive Nokia consumer research, nearly half of emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."

Nokia Life Tools is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta service in December 2008, around 90 per cent of the accounts have been created on a Nokia phone.

Nokia 2730 classic
Competetively priced and equipped at EUR 80, the Nokia 2730 classic is Nokia's most affordable 3G phone offering faster access to the internet and a richer browsing experience. With the steady spread of 3G data networks across the developing world, the Nokia 2730 classic is ideal for staying connected with friends and family, and sharing one's life with others. The Nokia 2730 classic is expected to start shipping in the third quarter of 2009.

Nokia 2720 fold
The Nokia 2720 fold is a compact fold phone with an exciting mirror-effect design, which helps people stay organized with easy access to email, calendar, Internet connectivity and file sharing applications. Email can be activated by completing a simple three step set-up process, and in select markets will be offered with Nokia Life Tools. The Nokia 2720 fold is expected to begin shipping in the third quarter of 2009 for an estimated retail price of EUR 55 before subsidies and taxes.

Nokia 7020
A fashionable fold phone that uses light, color and metal finishes to convey personal style, you will never miss a thing with the stardust effect when you get a call or message, or tap twice to have the cover light up. Connect to social networks, and share pictures taken with the 2 mega pixel camera and shown on the bright display. The Nokia 7020 is expected to beging shipping in the fourth quarter of 2009 for an estimated retail price of EUR 90 before subsidies and taxes.
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Wednesday, April 18, 2012

Nokia To Launch Rs. 500 Handset Under Life Tools Program

As you all know that Nokia has launched its Nokia Life Tools program last year to tap the potential in India's rural market. The program aims towards connecting farmers with each other and also with their businesses in a better way. As a next step, Nokia will now be offering cheap handsets under its Life Tools program. These handsets will cost around 1,000 INR and farmers can easily afford them. Nokia is also planning to launch a 500 INR handset.

Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.

Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.

With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
Read more »

Friday, April 6, 2012

Nokia To Launch Rs. 500 Handset Under Life Tools Program

As you all know that Nokia has launched its Nokia Life Tools program last year to tap the potential in India's rural market. The program aims towards connecting farmers with each other and also with their businesses in a better way. As a next step, Nokia will now be offering cheap handsets under its Life Tools program. These handsets will cost around 1,000 INR and farmers can easily afford them. Nokia is also planning to launch a 500 INR handset.

Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.

Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.

With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
Read more »