Showing posts with label cheap mobile phones. Show all posts
Showing posts with label cheap mobile phones. Show all posts
Monday, April 23, 2012
Oscar Launched Mobile Phones In India
OSCAR a well known consumer electronics brand announced Mobile Phones in Indian markets. Oscar mobiles will be start 1st in North and East India with 10 handsets priced between Rs. 1700 to Rs. 4500.
Other areas will be launched in coming months. All the models will offer some additional feature that no other brand currently offers at that price range.
Oscar has established its brand value in the consumer electronics industry by unleashing the value-for-money market & introducing a perfect combination of price-to-features in its products in last 25 years of work. OSCAR offer large range of product in categories like CTVs, DVDs, Home Theatre Systems and Multi-media speaker systems.
The model N1 has a vibration speaker, a first for an entry level phone at that price point. The higher end model is Z1 which is an aspirational Qwerty Keypad Handset is based on a very fast processor and comes with a front and back camera, unheard of at that price point! Apart from the entry level N1, most Oscar mobiles will come loaded with plethora of multimedia options including FM Radio, MP3, MP4 player, access to various social networking sites, excellent quality 1.3 MP camera among others giving distinctly superior pictures.
All mobile phone by Oscar support to Dual SIM GSM connectivity to allow customers to manage their personal and professional numbers efficiently, and come with a 1 year warranty and backed by a comprehensive after- sales service with an existing network of over 250 service centres. Available at 1,500 retail shops across East and North India, the network will touch 8,000 retail points by end of year.
The multimedia models have the distinction of video without breaks or jerks which provides the best viewing experience) and long life battery (some of the models have up to 30 days of standby because of the special 1800 – 2000 mAh battery used.
Mr. Satish Verma, Chairman, Oscar Group said,“Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio”. “Currently about 50% of Indians are on ULCH (ultra low cost handsets). We therefore saw a great opportunity for OSCAR which has a strong track record in the Value for Money (VFM) segment. We will look to build a strong presence in the semi-urban and rural market, where the prominence of both subscribers and operators is rapidly increasing, besides the burgeoning urban market”.
Mr. Suresh Wadhwani Executive Director said, “By end of first year, we hope to sell one lakh mobiles per month in North & East India with a turnover of Rs. 250 crores and thereafter grow at 15-20% annually. In five years, we are aiming to reach a turnover of 1000 crores.”
Other areas will be launched in coming months. All the models will offer some additional feature that no other brand currently offers at that price range.
Oscar has established its brand value in the consumer electronics industry by unleashing the value-for-money market & introducing a perfect combination of price-to-features in its products in last 25 years of work. OSCAR offer large range of product in categories like CTVs, DVDs, Home Theatre Systems and Multi-media speaker systems.
The model N1 has a vibration speaker, a first for an entry level phone at that price point. The higher end model is Z1 which is an aspirational Qwerty Keypad Handset is based on a very fast processor and comes with a front and back camera, unheard of at that price point! Apart from the entry level N1, most Oscar mobiles will come loaded with plethora of multimedia options including FM Radio, MP3, MP4 player, access to various social networking sites, excellent quality 1.3 MP camera among others giving distinctly superior pictures.
All mobile phone by Oscar support to Dual SIM GSM connectivity to allow customers to manage their personal and professional numbers efficiently, and come with a 1 year warranty and backed by a comprehensive after- sales service with an existing network of over 250 service centres. Available at 1,500 retail shops across East and North India, the network will touch 8,000 retail points by end of year.
The multimedia models have the distinction of video without breaks or jerks which provides the best viewing experience) and long life battery (some of the models have up to 30 days of standby because of the special 1800 – 2000 mAh battery used.
Mr. Satish Verma, Chairman, Oscar Group said,“Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio”. “Currently about 50% of Indians are on ULCH (ultra low cost handsets). We therefore saw a great opportunity for OSCAR which has a strong track record in the Value for Money (VFM) segment. We will look to build a strong presence in the semi-urban and rural market, where the prominence of both subscribers and operators is rapidly increasing, besides the burgeoning urban market”.
Mr. Suresh Wadhwani Executive Director said, “By end of first year, we hope to sell one lakh mobiles per month in North & East India with a turnover of Rs. 250 crores and thereafter grow at 15-20% annually. In five years, we are aiming to reach a turnover of 1000 crores.”
Wednesday, April 18, 2012
Nokia To Launch Rs. 500 Handset Under Life Tools Program
As you all know that Nokia has launched its Nokia Life Tools program last year to tap the potential in India's rural market. The program aims towards connecting farmers with each other and also with their businesses in a better way. As a next step, Nokia will now be offering cheap handsets under its Life Tools program. These handsets will cost around 1,000 INR and farmers can easily afford them. Nokia is also planning to launch a 500 INR handset.
Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.
Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.
With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
Read more »
Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.
Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.
With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
Friday, April 6, 2012
Nokia To Launch Rs. 500 Handset Under Life Tools Program
As you all know that Nokia has launched its Nokia Life Tools program last year to tap the potential in India's rural market. The program aims towards connecting farmers with each other and also with their businesses in a better way. As a next step, Nokia will now be offering cheap handsets under its Life Tools program. These handsets will cost around 1,000 INR and farmers can easily afford them. Nokia is also planning to launch a 500 INR handset.
Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.
Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.
With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
Read more »
Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.
Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.
With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
Saturday, March 17, 2012
Nokia Launches Its Cheapest Phone Yet for Emerging Markets
Nokia has unveiled the 1280, a mobile phone for emerging markets that is 20 percent cheaper than its predecessor, the 1202.
The unsubsidized cost of the 1280 is €20 (US$30), which makes it Nokia's cheapest mobile phone yet, according to a Nokia blog post. But the prize squeeze won't end there: The concept of a €5 mobile phone doesn't seem so far fetched, the blog post said.
The difference between mobile phone markets is the Western world and developing countries is stark. In the U.S. the average monthly revenue per user was approximately US$51 last year, compared to about US$6.40 in India, according to data from IE Market Research and Research and Markets. That doesn't leave much room for local Indian operators to subsidize expensive smartphones. Instead users have to pay for the phone themselves, and in a country where the average annual per capita income is about US$805 that isn't much. So phones like the 1280 are needed.
The 1280 offers a talk time of up to 8.5 hours -- 30 minutes less than the 1202, according to Nokia -- and a flashlight. Both are important features when you live in a part of the world where power isn't readily available, Nokia said.
The 1280 may have a shorter battery life than the 1202, but the phone can store more contacts, 500 versus 200 entries, and it adds an FM-radio with a standard 3.5 millimeter stereo headphone jack. It also has five separate phone books, which should make it simpler for people to share the device.
Besides the 1280 Nokia, has unveiled four other phones for emerging markets: the 1616, the 1800, the 2220 slide and the 2690. The 1616 adds a color display and €4 to the price of the 1280. The 2220 slide adds support for mobile e-mail using Nokia's own Ovi Mail and costs €45.
Support for Nokia Life Tools is something all phones have in common. Life Tools is a set of services that lets consumers in small towns and rural areas to subscribe to agriculture, education and entertainment related information and content. It's already available in India, and will be available across Indonesia from early December, Nokia said.
The 2220 will be the first of the new phones to ship, before the end of this year, with the 1280 shipping in the first quarter next year, Nokia said.
Read more »
The unsubsidized cost of the 1280 is €20 (US$30), which makes it Nokia's cheapest mobile phone yet, according to a Nokia blog post. But the prize squeeze won't end there: The concept of a €5 mobile phone doesn't seem so far fetched, the blog post said.
The difference between mobile phone markets is the Western world and developing countries is stark. In the U.S. the average monthly revenue per user was approximately US$51 last year, compared to about US$6.40 in India, according to data from IE Market Research and Research and Markets. That doesn't leave much room for local Indian operators to subsidize expensive smartphones. Instead users have to pay for the phone themselves, and in a country where the average annual per capita income is about US$805 that isn't much. So phones like the 1280 are needed.
The 1280 offers a talk time of up to 8.5 hours -- 30 minutes less than the 1202, according to Nokia -- and a flashlight. Both are important features when you live in a part of the world where power isn't readily available, Nokia said.
The 1280 may have a shorter battery life than the 1202, but the phone can store more contacts, 500 versus 200 entries, and it adds an FM-radio with a standard 3.5 millimeter stereo headphone jack. It also has five separate phone books, which should make it simpler for people to share the device.
Besides the 1280 Nokia, has unveiled four other phones for emerging markets: the 1616, the 1800, the 2220 slide and the 2690. The 1616 adds a color display and €4 to the price of the 1280. The 2220 slide adds support for mobile e-mail using Nokia's own Ovi Mail and costs €45.
Support for Nokia Life Tools is something all phones have in common. Life Tools is a set of services that lets consumers in small towns and rural areas to subscribe to agriculture, education and entertainment related information and content. It's already available in India, and will be available across Indonesia from early December, Nokia said.
The 2220 will be the first of the new phones to ship, before the end of this year, with the 1280 shipping in the first quarter next year, Nokia said.
Friday, March 2, 2012
Maxx launches two new feature phones
After manufacturing of mobile phone batteries and chargers, MAXX Group is now all set to start handsets manufacturing in India by March 2012.
According to Ajjay Agarwal, MAXX chairman and managing director, the company will start manufacturing of handsets in India by March 2012 at its Haridwar facility located in the state of Uttarakhand.
“We are at a stage of finalization of the capital goods for the manufacturing of handsets. Initially, every month 100,000 phones will be manufactured here,” Agarwal told Cyber Media News on the sidelines of the company’s new product launch in Mumbai today.
The new series of Khamoshhh… comprise two handsets – a bar phone, MAXX MX401, and a QWERTY handset, MAXX MQ601, priced at Rs.. 2833 and Rs.. 2970 respectively.
For the handset manufacturing, the company will raise funds through internal accruals and bank loans, Agarwal informed. The handset manufacturing will start from its second unit located in the same campus in Haridwar. He added that the second unit is also based in Haridwar due to the tax benefits offered in the state of Uttarakhand.
“We are strongly focusing on developing and manufacturing technology products that are value for money to customers. Also we are strongly focusing on after-sales support to customers,” he stressed.
Presently, the group is bringing handsets to India market from China under a contractual manufacturing from a local vendor.
However, MAXX has overall strength of 3500 people here with a dedicated team of 550 people including 40 technical and engineering staffs who are involved in the mobile phone business.
MAXX Group was started in 2004 and a year later it started its first battery and charger manufacturing unit in Haridwar. During the year, the group was successful in generating Rs.. 5 crore sales revenues.
The Haridwar unit has an installed capacity of making 8.8 crore units of batteries and 3.25 crore units of chargers annually.
From Rs.. 5 crore sales revenues in 2005-06, the group’s sales jumped to Rs.. 52 crore in 2007-08 as it undertook sale of accessories. Two years later, the group formed MAXX Moblink Private Limited (MMPL) for research and development as well as marketing and distributions of mobile handsets.
During 2008-09, it posted total sales revenues of Rs.. 170 crore which includes Rs.. 18 crore mobile handset sales and Rs.. 152 crore accessories business. Besides, it established its second factory in Mumbai at SPEEZ for manufacturing of batteries and chargers for exports.
While the MAXX mobile brand is quite popular in the market with substantial number of customers in the low-mid range price segments, Agarwal informed that the group is developing products across platforms including Android and it will launch new Android-based models in the next quarter.
However, in terms of demands, Agarwal pointed out that there’s high demand of music phones, and, as a result close to 95 per cent handsets of MAXX comes with memory cards embedded with audio and video music content under a partnership with Hungama.com.
The group offers 3 months' free subscription to users for downloading music content.
With strong focus on India market, the group has been successful in reporting 20-25 per cent growth year on year. “We are targeting a 6 million unit sales of mobile phones with revenues around Rs.. 800 crore for fiscal 2011-12,” Agarwal said.
According to Ajjay Agarwal, MAXX chairman and managing director, the company will start manufacturing of handsets in India by March 2012 at its Haridwar facility located in the state of Uttarakhand.
“We are at a stage of finalization of the capital goods for the manufacturing of handsets. Initially, every month 100,000 phones will be manufactured here,” Agarwal told Cyber Media News on the sidelines of the company’s new product launch in Mumbai today.
The new series of Khamoshhh… comprise two handsets – a bar phone, MAXX MX401, and a QWERTY handset, MAXX MQ601, priced at Rs.. 2833 and Rs.. 2970 respectively.
For the handset manufacturing, the company will raise funds through internal accruals and bank loans, Agarwal informed. The handset manufacturing will start from its second unit located in the same campus in Haridwar. He added that the second unit is also based in Haridwar due to the tax benefits offered in the state of Uttarakhand.
“We are strongly focusing on developing and manufacturing technology products that are value for money to customers. Also we are strongly focusing on after-sales support to customers,” he stressed.
Presently, the group is bringing handsets to India market from China under a contractual manufacturing from a local vendor.
However, MAXX has overall strength of 3500 people here with a dedicated team of 550 people including 40 technical and engineering staffs who are involved in the mobile phone business.
MAXX Group was started in 2004 and a year later it started its first battery and charger manufacturing unit in Haridwar. During the year, the group was successful in generating Rs.. 5 crore sales revenues.
The Haridwar unit has an installed capacity of making 8.8 crore units of batteries and 3.25 crore units of chargers annually.
From Rs.. 5 crore sales revenues in 2005-06, the group’s sales jumped to Rs.. 52 crore in 2007-08 as it undertook sale of accessories. Two years later, the group formed MAXX Moblink Private Limited (MMPL) for research and development as well as marketing and distributions of mobile handsets.
During 2008-09, it posted total sales revenues of Rs.. 170 crore which includes Rs.. 18 crore mobile handset sales and Rs.. 152 crore accessories business. Besides, it established its second factory in Mumbai at SPEEZ for manufacturing of batteries and chargers for exports.
While the MAXX mobile brand is quite popular in the market with substantial number of customers in the low-mid range price segments, Agarwal informed that the group is developing products across platforms including Android and it will launch new Android-based models in the next quarter.
However, in terms of demands, Agarwal pointed out that there’s high demand of music phones, and, as a result close to 95 per cent handsets of MAXX comes with memory cards embedded with audio and video music content under a partnership with Hungama.com.
The group offers 3 months' free subscription to users for downloading music content.
With strong focus on India market, the group has been successful in reporting 20-25 per cent growth year on year. “We are targeting a 6 million unit sales of mobile phones with revenues around Rs.. 800 crore for fiscal 2011-12,” Agarwal said.
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