Showing posts with label Ovi. Show all posts
Showing posts with label Ovi. Show all posts
Wednesday, April 11, 2012
Nokia fights back for share of smartphone market
Nokia's new music phones lead the assault on rivals
Nokia, the world's largest mobile phone manufacturer, has admitted it was slow to react to the rise of new devices, such as the iPhone, and has launched a major offensive to win back market share from its rivals Apple and Research in Motion, the maker of the BlackBerry email device.
"We have an aggressive plan now," Kai Oistamo, the Finnish company's executive vice-president for mobile phones, said at the Nokia World conference today. "But if you go back a few years, the market changed suddenly and we were not fast enough changing with it."
"To a large extent, that is behind us now and we have got our act together," he added.
The company is hoping to capitalise on its unlimited music service with the launch of three new products today – two revamped devices that use the music service, and a "lite" version of the touchscreen N97. They follow last week's launch of the N900, the first smartphone ever made by Nokia, which uses the open-source Linux operating system, and its first ever laptop, the Nokia 3G netbook.
Analysts immediately greeted the N900 as Nokia's first really compelling device that can compete in the high-end smartphone category now dominated by BlackBerry and the iPhone.
Oistamo said Nokia had already clawed back a share in the smartphone market in the past six months, possibly on the back of the N97. Previously, he said, it had been hit hard by rival products.
Nokia has also beaten rivals to become the first phone manufacturer to announce the launch of a netbook, and hopes to get a head start in that market. While the netbook's retail price is likely to be €575 (£506), the company has a deal with O2 in Germany under which customers can buy the laptop for just €250 if they sign a long-term contract. Similar deals are expected in other European markets. The netbook is to be launched in the fourth quarter, using the new Windows 7 operating system.
At the conference Nokia's chief executive Olli-Pekka Kallasvuo said the string of product launches in the past week marked a "transformational" moment for Nokia. He said the company would attempt to grab more ground in the smartphone market while continuing to cater to different product categories.
He also stressed the importance of Nokia's expanding services business, which is built around its Ovi suite of mobile music, maps, games and other services and is intended to be the company's answer to iTunes, reiterating the firm's target of reaching 300m active Ovi users before 2012. It currently has 55m.
However, Nokia's Comes With Music service has failed to connect with consumers. Many people are reportedly confused by its marketing, which appears to target serious music fans even though the product is a perfect choice for parents who are worried that their children might be downloading tracks illegally at home.
To inject some sparkle back into the music service, Nokia today launched two new music phones: the X3, which has a slide-out number pad, and the X6 touchscreen phone. Both have more storage capacity than their predecessors, and the X6 is able to play about 35 hours of music before the battery runs out.
The launch of the N97 Mini, which is smaller and less powerful than its predecessor, is aimed at a a wider market: at €450, it is more affordable for the mobile operators, who subsidise the cost of phones in many markets.
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Nokia, the world's largest mobile phone manufacturer, has admitted it was slow to react to the rise of new devices, such as the iPhone, and has launched a major offensive to win back market share from its rivals Apple and Research in Motion, the maker of the BlackBerry email device.
"We have an aggressive plan now," Kai Oistamo, the Finnish company's executive vice-president for mobile phones, said at the Nokia World conference today. "But if you go back a few years, the market changed suddenly and we were not fast enough changing with it."
"To a large extent, that is behind us now and we have got our act together," he added.
The company is hoping to capitalise on its unlimited music service with the launch of three new products today – two revamped devices that use the music service, and a "lite" version of the touchscreen N97. They follow last week's launch of the N900, the first smartphone ever made by Nokia, which uses the open-source Linux operating system, and its first ever laptop, the Nokia 3G netbook.
Analysts immediately greeted the N900 as Nokia's first really compelling device that can compete in the high-end smartphone category now dominated by BlackBerry and the iPhone.
Oistamo said Nokia had already clawed back a share in the smartphone market in the past six months, possibly on the back of the N97. Previously, he said, it had been hit hard by rival products.
Nokia has also beaten rivals to become the first phone manufacturer to announce the launch of a netbook, and hopes to get a head start in that market. While the netbook's retail price is likely to be €575 (£506), the company has a deal with O2 in Germany under which customers can buy the laptop for just €250 if they sign a long-term contract. Similar deals are expected in other European markets. The netbook is to be launched in the fourth quarter, using the new Windows 7 operating system.
At the conference Nokia's chief executive Olli-Pekka Kallasvuo said the string of product launches in the past week marked a "transformational" moment for Nokia. He said the company would attempt to grab more ground in the smartphone market while continuing to cater to different product categories.
He also stressed the importance of Nokia's expanding services business, which is built around its Ovi suite of mobile music, maps, games and other services and is intended to be the company's answer to iTunes, reiterating the firm's target of reaching 300m active Ovi users before 2012. It currently has 55m.
However, Nokia's Comes With Music service has failed to connect with consumers. Many people are reportedly confused by its marketing, which appears to target serious music fans even though the product is a perfect choice for parents who are worried that their children might be downloading tracks illegally at home.
To inject some sparkle back into the music service, Nokia today launched two new music phones: the X3, which has a slide-out number pad, and the X6 touchscreen phone. Both have more storage capacity than their predecessors, and the X6 is able to play about 35 hours of music before the battery runs out.
The launch of the N97 Mini, which is smaller and less powerful than its predecessor, is aimed at a a wider market: at €450, it is more affordable for the mobile operators, who subsidise the cost of phones in many markets.
Sunday, February 5, 2012
Nokia X2 Launched in India
Nokia has come over as a popular brand that is crowned to offer a line of stunning mobile phones to the worldwide users. Talking particularly about the music lovers, the new Nokia X2 has come over as the most stunning and appreciated Nokia mobile phone. It has become quite popular in the market and has given the option to enjoy a real fun time to rejoice to the mobile users. Nokia has come over as one of the biggest mobile manufacturing companies, where its latest introductions such as new music mobile phones can be claimed as the true delight of music lovers.
Among all the X series mobile phones considered as a new range of music phones, Nokia X2, X3, and X6 phones, X2 has gained a distinct place among the mobile lovers. It is considered as the newest member of family that is enwrapped as a wonderful device having a line of attractive features. All these aspects are necessary to be accomplished for all the entertainment needs. This Nokia mobile phone is a stylish handset and is thus, loaded with the latest features such as 2592×1944 resolution 5MP digital camera along with dedicated music keys, LED flash, 2.2 inches TFT display, and stereo speakers which are further supported by 3.5mm audio jack. This Nokia mobile phone is also shore up by 2G connectivity, featuring great storage capacity.
In order to make your music listening experience more enjoyable, the gadget is set equipped with instant access to apps from Ovi Store. Employing this feature, the music files can be managed via Ovi Player PC client or Windows Media Player 11. This mobile phone is an amazing device which has won the hearts of many mobile lovers. It is also considered as one of the best mobile phones introduced by Nokia.
Other highlights apart from Nokia X2 prices are the dual speakers, an FM stereo and Bluetooth connectivity for wireless music enjoyment. This mobile phone is a boost for the users who love social networking, X2 phones that offer direct access to Facebook directly from the homescreen.
This Nokia mobile phone is available in attractive pay monthly offers on all the major network services in UK. Almost of all these deals are accompanied by a number of additional benefits and free gifts including talk time, free texts, cash back offers, free laptop, LCD TV, reduced or free line rentals, or a free handset.
Among all the X series mobile phones considered as a new range of music phones, Nokia X2, X3, and X6 phones, X2 has gained a distinct place among the mobile lovers. It is considered as the newest member of family that is enwrapped as a wonderful device having a line of attractive features. All these aspects are necessary to be accomplished for all the entertainment needs. This Nokia mobile phone is a stylish handset and is thus, loaded with the latest features such as 2592×1944 resolution 5MP digital camera along with dedicated music keys, LED flash, 2.2 inches TFT display, and stereo speakers which are further supported by 3.5mm audio jack. This Nokia mobile phone is also shore up by 2G connectivity, featuring great storage capacity.
In order to make your music listening experience more enjoyable, the gadget is set equipped with instant access to apps from Ovi Store. Employing this feature, the music files can be managed via Ovi Player PC client or Windows Media Player 11. This mobile phone is an amazing device which has won the hearts of many mobile lovers. It is also considered as one of the best mobile phones introduced by Nokia.
Other highlights apart from Nokia X2 prices are the dual speakers, an FM stereo and Bluetooth connectivity for wireless music enjoyment. This mobile phone is a boost for the users who love social networking, X2 phones that offer direct access to Facebook directly from the homescreen.
This Nokia mobile phone is available in attractive pay monthly offers on all the major network services in UK. Almost of all these deals are accompanied by a number of additional benefits and free gifts including talk time, free texts, cash back offers, free laptop, LCD TV, reduced or free line rentals, or a free handset.
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