Wednesday, April 18, 2012

Nokia To Launch Rs. 500 Handset Under Life Tools Program

As you all know that Nokia has launched its Nokia Life Tools program last year to tap the potential in India's rural market. The program aims towards connecting farmers with each other and also with their businesses in a better way. As a next step, Nokia will now be offering cheap handsets under its Life Tools program. These handsets will cost around 1,000 INR and farmers can easily afford them. Nokia is also planning to launch a 500 INR handset.

Nokia sells handsets in Indian rural markets through micro finance and such cheap handsets will help Nokia in penetrating the market in a better way. If you see today's mobile handset market in India, Nokia is one of the few branded companies that offers handset so cheap.

Nokia, though a big and strong player, is facing competition from its counterparts like Samsung and LG on one end and then there are Chinese cheap handsets and other India based OEMs like Micromax, Karbon who are slowly coming into the market. Their handsets offer a lot of features at a very low price.

With Life Tools, Nokia has already started tapping the rural treausre that India has and now the cheap handsets might just to the trick for Nokia. One thing is for sure, Nokia does know that India's rural market has potential as well as huge money and like Nokia always says, they love ompetition but they always aim for the biggers piece of the pie.
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Tuesday, April 17, 2012

Microsoft Launches iPhone Competitor

Microsoft Corp., the world’s largest global software company, has propelled itself into the mobile market with its Kin smartphone.


Teaming up with HTC Corp., Samsung Electronics Co., Sharp, and other mobile makers, Microsoft unveiled a line of mobile phones geared toward teens and young adults, attempting to capture market share with its social-networking focus.


Microsoft is trying to mark its territory in the mobile phone market, as well as diversifying its product line-up into an explosive market. Historically, Microsoft has been a software provider in the wireless industry to different handset makers, however, it has been losing ground with the launch of Apple’s iPhone and Google Inc.’s Android platform.


“Kin is an interesting attempt to target the 15 to 25 market,” said Ross Rubin, consumer electronics and wireless industry analyst at market research firm NPD Group in an interview with Reuters.


Rubin believes that the success of the software giant’s phones will hinge on the pricing of its data plans, which is yet to be announced. Microsoft spokeswoman Melissa Havel has opted not to comment or release details about the pricing of the phones.


The phones have been branded as Kin One and Kin Two, produced by Japan’s Sharp Corp. and sold by Verizon Wireless, based in Basking Ridge, New Jersey, a joint venture between Verizon Communications Inc. and U.K.-based Vodafone Group Plc.


Microsoft President Robbie Bach, who leads the mobile-phone division, launched the phones on April 12 at an event in San Francisco.


“We said, ‘Look, there’s a segment here that we can really go after deeply,” Bach said on Monday in an interview with Bloomberg TV. “And once you decide to go deep, you can’t go part way and say we’ll do the software and then we’ll hand it off to somebody else. You have to really be involved in the whole process.”


The new phones will be sold in May in the United States, and subsequently Europe in the last quarter of the year—on Vodafone’s European network.


According to the vice president of Microsoft’s mobile communications marketing group, there are possibilities of it developing hardware for other parts of the market in the future. However, Bach has reiterated that the company prefers to work with handset producers that create their own hardware.


“This isn’t a Microsoft product,” said Robbie Bach. “Sharp is not just the manufacturer, they sell the phones to Vodafone, not Microsoft. This is a very traditional model, it’s just that we were more involved in the design and the hardware with Sharp.”


Sales of data plans at Verizon Wireless rose 46 percent in the fourth quarter, contributing almost a third of the company’s wireless-service revenues. 


The target demographic is clearly focused on those who are savvy with social media such as Twitter, Facebook, and MySpace. 


The camera, touch screen, and slide out keyboard interface is designed to move seamlessly between videos, photos, text messages, and Web sites and to simultaneously share content with others.
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Monday, April 16, 2012

Nokia Launches 2730c Most Affordable 3G Mobile Phone In India

Nokia the leading mobile phone makers today announced the launch of most affordable 3G handset, Nokia 2730 classic in India. The Stylish, sleek and compact Nokia 2730 classic is one of the most affordable 3G enable mobile phone priced at Rs 4,499.

The Nokia 2730 classic supports 3G for faster search and browsing and an integrated Opera mini browser. The Nokia 2730 classic is Nokia Life Tools compatible.Key features of the device include a 2? QVGA active display, 2 megapixel camera, MP3 player, 3.5 mm AV connector, USB 2.0, Bluetooth 2.0 +EDR, Bluetooth stereo, Flash Lite 3.0 and MIDP Java 2.1 with additional Java APIs.



The Handset provides an ultimate Internet experience and is competitively equipped with Nokia’s range of emerging market services such as Ovi Mail, Nokia Messaging, Nokia Life Tools, and browsing, making it easy for consumers to share and manage life.The handset is available in black and dark magenta colors.
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Nokia launches C3, C6, E5 mobile phones

Mobile phone giant Nokia announced the launch of three new handsets - Nokia C3, Nokia C6 and Nokia E5. The Nokia C3 and Nokia C6 are social messaging phones while the Nokia E5 is the business messaging phone.


Nokia Corp. launched three less-expensive smart phones, including its first model expected to sell for under euro100 ($135) — in a strong move to grab new customers in emerging markets.


The world's largest mobile phone maker said it wants "to put better messaging and social networking tools in the hands of more people around the world at affordable prices."


The new Nokia C3, Nokia E5 and Nokia C6 handsets have full QWERTY keyboards, enable instant messaging and give access to e-mails. Their expected selling prices respectively are euro90, euro180 and euro220 before taxes and subsidies.


The handsets will be available during the second and third quarters of this year.


"Nokia's strategic focus is clearly on emerging markets now and taking higher feature devices to the masses and these three devices do that quite nicely," said Neil Mawston, analyst at Strategy Analytics in London.


Finland-based Nokia, which is increasingly turning to providing applications and services for handset users, said in December it will focus on the smart phone sector, including providing cheaper handsets in emerging markets.


Despite strong competition from Blackberry and iPhone, Nokia's market share in smart phones grew from 35 percent to 40 percent in the last quarter of 2009.


The cheapest of the new models, the C3, with an estimated price tag of euro90, includes a two megapixel camera, a 2.4 inch screen and will include access to Nokia's Ovi Mail and Ovi Chat that allow first-time users to set up e-mail and chat accounts straight from the device without the need for a computer.


It has WiFi connectivity and support for up to an 8GB memory card, allowing users to update their status and share pictures on social networks such as Facebook and Twitter.


"The C3 stands out the most at a very competitive price with a very effective feature set ... that goes squarely after the lower-tier mass market in India, Africa, China," Mawston said. "It's going to be one of their star devices over the next two quarters."


The Nokia C6, with an estimated price of euro220, has a 3.2-inch touch screen with full slide-out keyboard and a five megapixel camera featuring autofocus and flash.


The E5, expected to sell for some euro180, is targeted at corporate customers with numerous productivity applications available in Nokia's Ovi Store. It has direct access to over 90 percent of the world's corporate e-mails through Mail for Exchange and IBM Lotus Notes Traveler.


Nokia's share price was virtually unchanged at euro11.18 ($15.19) in early afternoon trading in Helsinki.
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Sunday, April 15, 2012

Spice launches multi-SIM M-5161, M-6363 Mobile Phones

Spice Mobiles launched two multi-SIM phones, M-6363 & M-5161. These multi-SIM Spice mobile phones have widescreen displays for enhanced video and image viewing ability and give longer battery life, said the company.



The Spice M-6363 mobile phone has a 2-inch screen and a 2MP webcam. The M-6363 phone promises to support a talktime of 7 hours off a single charge from its 1500 mAh battery pack. The Spice M-6363 also has entertainment options built-in: the mobile phone has a video player, MP3 player, FM recording with wireless FM. The Spice M-6363 mobile phone has dual expandable memory slots and Bluetooth support. The phone supports motion-sensing flick to change songs, too.

The Spice M-5161 mobile phone also has a 2-inch screen. But compared to the Spice M-6363, the Spice M-5161 mobile phone has slightly inferior battery of 1200 mAh. The M-5161 phone shares common features with the M-6363, like: video player, MP3 player, FM recording and wireless FM, expandable memory and connectivity options of Bluetooth to send and receive files and GPRS support.

Commenting on the launch of the Spice M-5161 & M-6363 mobile phones, Mr. Kunal Ahooja, CEO & Director of Spice Mobiles said, "It has been a constant endeavour at Spice Mobiles to develop products at cost effective price. These Multi-SIM phones are quality efficient to those consumers who love to record & play videos. A strong battery support will enable our consumers to watch a movie without going through the hassle of charging it."

Both the Spice M-6363 and M-5161 phones are available across India through more than 50,000 retail points including the 750+ Spice HotSpot retail network. The Spice M-6363 mobile phone sells for a price of Rs. 2,999 and the Spice M-5161 phone retails for a price of Rs. 2,499.
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Saturday, April 14, 2012

T-Mobile launches next-gen Android mobile phone in the US

The mobile phone market will be watching as T-Mobile launches its next generation Android mobile phone, myTouch 3G, in the US today.

Designed by HTC of Taiwan, T-Mobile myTouch 3G is being presented as the "Google phone".

The search engine giant has developed the Android operating system in its bid to open up the smartphone market which is currently dominated by Apple's iPhone and handsets running Windows Mobile.

The first mobile phone based on the Android platform, the G1 also made by HTC, was launched last September in the US.

A feature of the new handset is that it allows to personalise the entire theme of the device with new widgets, icons and wallpapers, which can be added directly on the home screen.

It will also host the Android Market of downloadable applications.

T-Mobile said its 3G network is currently available in 176 US cities.

Another feature is one-touch access to the Google mobile services.
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HTC Clones Nexus One, Launches 3 New Phones

It’s just the beginning of the year and already HTC is on a roll. The company has announced three new smartphones — two of those will run Google’s Android operating system — and a redesigned user interface that aggregates social networking feeds.

The three new HTC phones are HTC Legend, a Nexus One clone called HTC Desire and HTC HD Mini, the only one in the pack to run Windows Mobile 6.5 operating system. The phones have been designed by One & Co, the San Francisco-based design firm that HTC acquired in December 2008.

“HTC Legend and HTC Desire take Android to another level in both substance and style,” said HTC President Peter Chou in a statement.

Thanks to its close partnership with Google, HTC has emerged as a powerhouse maker of Android devices. The company designed the first phone to run Android, the T-Mobile G1. In January, HTC’s Nexus One became the first smartphone to be sold by Google.



Last June, HTC introduced Sense, a user interface that allows users to set up profiles for work and play and has widgets that bring in data from different social networking streams such as Facebook, Twitter and Flickr.

Since then, the idea of aggregating all those feeds and offering them to customers through a single window has popular among cellphone makers. HTC rival Motorola got a jump on the idea with MotoBlur, an interface that aggregates Facebook and Twitter feeds and debuted on the Cliq.

HTC has tried to mimic that with its HTC Friend Stream that organizes updates from different online sources into a single flow. Friend Stream also lets users organize their contacts into different social circles such as groups of friends, colleagues or even high school friends.

All three of HTC’s phones announced Tuesday at the Mobile World Congress conference in Barcelona, Spain, will include the updated Sense interface.

Yet another Android phone from HTC, the Desire, with its 3.7 inch OLED display, is closest to the Nexus One in terms of its technical prowess and features.

The Desire uses the same Qualcomm 1-GHz Snapdragon processor that we have seen in the Nexus One phone. It has a 3.7-inch display and weighs about 4.7 ounces. It also runs Android 2.1, the latest version of the Android operating system, first seen on the Nexus One.

The Desire, formerly known as HTC Bravo, supports Adobe Flash 10.1. It has a 5-megapixel camera with flash and geotagging capability, digital compass, FM radio, GPS, Bluetooth, Wi-Fi and 3G connectivity.

The phone has an optical joystick surrounded by a narrow button instead of a trackball in an attempt to ostensibly improve usability.

Desire will initially be available in Europe and Australia before the second half of the year, says HTC.
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